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Master of Business Administration (MBA)

Course Content

Career Prospects

In 2001-02, STC became the first institution in the Pollachi Education District to provide an MBA program approved by the AICTE. Since then, fourteen batches of students have benefited from the MBA program and all the students are well placed in reputed companies. In the year 2009-10, STC enhanced its students’ intake to 120 to cater to the increasing demand for the MBA program.

Management means bringing together the efforts of people to achieve targets and objectives by professionally and successfully making use of the available resources. It involves planning, organizing, recruiting, leading and controlling the resources to achieve the objective of the business. In short, management is instrumental in converting  the workforce to contribute to the success of the business venture by using effective communication and human inspiration.

The purpose of the MBA program at STC is to provide management education to the rural youth and make them competent executive workforces for the industry needs. For this, they should be trained in managerial skills and the MBA program at STC seeks to do this by providing the right combination of knowledge and skills, thus creating fitting leaders. The program is a process for converting an ordinary student into a professional executive, who can lead a business to a great success.

At STC, we not only prepare the MBA graduate for the job but also equip them with professional skills to avail opportunities successfully throughout his / her career. The MBA program at STC integrates theory to practice. We create a participatory learning environment that is complemented by group exercises, lectures, group discussions, case analysis, and internships in companies of repute, project work and presentations by the students. Pre-placement training by professional trainers is built into the program. As many as 200 hours of class time are devoted to developing soft skills and assignments, industry analysis through top-end industry database software, visits to major industries, value-added training like Tally, Six sigma, etc.

MBA at STC is further supported by an excellent placement service and the alumni have been placed in leading companies like Ford, Cadbury’s, ICICI Bank, ICICI Prudential, IDBI, HDFC Bank, Kotak Mahindra, Reliance Infocomm, Reliance Insurance, Indian Plywood, Nestle, HCL, HDFC, RBS, Totoya, etc. Some of the MBAs from STC have become successful entrepreneurs as well.

Course Content

Semester 1

  • Management Principles & Practice
  • Organizational Behaviour
  • Managerial Economics
  • Financial & Management Accounting
  • Applied Statistics for Management
  • Executive Communication
  • Yoga for Modern Age
  • IT for Managers
  • Management Practice

Electives: Dual electives
Elective Subjects – Marketing

  • Promotion Management
  • Export Management
  • Consumer Behaviour
  • Applied Marketing Management
  • Industrial Marketing
  • Marketing Research
  • Brand Management
  • Distribution Management
  • Services Marketing
  • International Marketing Management

Elective Subjects – Operations

  • Integrated Materials Management
  • Quality Management Systems
  • Supply Chain Management
  • Total Productive Maintenance (TPM)
  • Total Quality Management (TQM)
  • Technology Management

Semester 2

  • Operations Management
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Operations Research for Management
  • Research Methods for Management
  • Data Analytics

Elective Subjects – Finance

  • Financial Services
  • Equity Research & Portfolio Management
  • Rural Banking
  • Derivatives Management
  • Strategic Cost Management
  • International Financial Management
  • Insurance & Risk Management
  • Project Appraisal & Finance Elective Subjects – Human Resources (HR)
  • Human Resources Development
  • Managing Interpersonal Effectiveness
  • Advanced Behavioural Science
  • Performance Management
  • Labour Welfare & Industrial Relations
  • Organizational Dynamics
  • Training & Development
  • Strategic Human Resource Management

Elective Subjects – Systems

  • Information Technology & Applications
  • Software Project Management
  • Data Mining
  • Electronic Data Interchange
  • Information system control & audit
  • E-Commerce
  • Systems Analysis & Design
  • ERP Applications in Business
  • Computer Communication & Network Management

Semester 3
Core Subjects

  • Global Business Environment
  • Strategic Management
  • Quantitative Aptitude and Verbal Reasoning
  • Internship/On the Job Training

Semester 4
Core Subjects

  • Management Information system & security
  • Ethics and values in Business Laws
  • Project report & viva voce

Elective Subjects – Services

  • Banking Management
  • Health Care & Hospital Management
  • Management of IT Services
  • Rural Marketing
  • Retail Management
  • Tourism and Travel Management

Past Events

Our leaders come to Tufts from leadership positions in public and private sectors around the importance of universities in framing our future. Taken as a whole.

  • Courses
  • B.Com (Applied Business Accounting)
  • B.Com. (Business Process Services)
  • B.Com. (Professional Accounting)
  • B.Com (CA) Computer Applications
  • B.Com
  • B.Sc. (Computer Science)
  • B.Sc. (Information Technology)
  • B.C.A. (Bachelor of Computer Application)
  • B.Sc Digital & Cyber Forensic Science
  • B.Sc. Artificial Intelligence & Machine Learning
  • B.Sc. Data Science and Analytics (DSA)
  • B.Sc. (Mathematics)
  • BBA (Business Administration)
  • B.A. (English Literature)
  • B.Sc. (Psychology)
  • B.Sc. Physics
  • B.Sc. Chemistry

2022

  • SL. No.
  • Date
  • Activities Conducted
  • Resource Person & Venue
  • 1
  • 24.07.2021
  • A Virtual Programme on “Alumni interaction on Corporate Expectations”
  • Mr. Harisudhan. S
    Talent Acquisition Specialist, Bangaluru.
  • 2
  • 31.07.2021
  • A Virtual Programme on Alumni interaction on “Skill set for professional social workers”
  • Mr. Joel Kennedy
    Interventional Psychologist & Special Educator, Bengaluru.
  • 3
  • 06.09.2021
  • Guest Lecture on Who Am I
  • Prof. A. Sethuramasubbiah
    Apollo University, Chittoor
  • 4
  • 07.09.2021
  • Guest Lecture on Psychosocial support for care givers
  • Antony K. C
    Project Manager
    Naserath Care and Support Palakkad
  • 5
  • 08.09.2021
  • Guest Lecture on HR in recent era
  • Mr. Anandhkumar
    Project Manager
    Save NGO
  • 6
  • 07.10.2021
  • World Mental Health Day Commemoration and Guest Lecture on Mental Health
  • Dr. Uma MaheswariAhal
    Foundation, Coimbatore
  • 7
  • 09.10.2021
  • NIPM Students chapter Inauguration
  • Dr. Sridhar, HR
    Head Cognizant, Coimbatore
  • 8
  • 01.12.2021
  • Commemorating “World AIDS Day-2021” and Awareness Creation
  • MSW Students Created Awareness to Other Department Students of STC
  • 9
  • 10.12.2021
  • Commemorating “World Human Rights Day”-Signature Camping & Hand Prints (Oath Taking Ceremony)
  • MSW Students Created Awareness to Other Department Students Participated of STC
  • 10
  • 29.12.2021
  • Orientation on “Farmers Producer Organisation”
  • Mr. P. G. Srinivasan
    Sai Foundation, Coimbatore
  • 11
  • 30.12.2021
  • Jointly with NDIL CLUB “Empowering Adolescent To End Child Marriage”
  • Mr. V. Ramachandran
    Director, Center for Faculty Development, STC
  • 12
  • 18.12.2021
  • Panel Discussion on “Driving Change & Skills Economy
  • NIPM Student Chapter
    Mr. M. Srinivasan
    Director - HR Velan Valves India Pvt Ltd.,

    Mr. V. Meenakshi Sundaram
    Head - Corporate HR Lakshmi Ring Travelers Pvt Ltd
  • 13
  • 27.12.2021
  • Virtual Orientation Programme on “Models and Therapies in Social Work”
  • Dr. Fernandous
    Psychiatrist
  • 14
  • 15.12.2021
  • Children Before Everything: “Ensuring Mental Health, Protection and Care” END CHILD MARRIAGE
  • Mr. P. C. John
    World Vision INDIA
    Kozhinjamapara, Palakkad
  • 15
  • 15.03.2022
  • Commemorating “World Social Work Day-2022” and Awareness creation by street play, Card giving & Oath Taking Ceremony
  • Dr. Somu
    Principal, STC

    Dr. R. Nandagopal
    Director General, STC
  • 16
  • 11.03.2022 - 12.03.2022
  • Workshop on Street Play in Association with Nigar Kalikoodam
  • Mr. Srinivasan
    Mr. Sathiesh
    Ms. Chandrika.,

    Nigar Kalikoodam, Coimbatore
  • 17
  • 05.04.2022
  • One Day Workshop on “Management of Mental Health as a Social Science” in association with Department of Psychology and WINGS Mind Care Centre
  • Dr. Sreedevi Sekaran
    Founder & Director
    Wings Mind Care Centre, Coimbatore.

    Mr. Shyapin K. P
    Lead, Emergency Care & Recovery Centre, The Banyan Government of Kerala

    Dr. N. Chandar Kumar
    Director, Centre for Counselling and Guidance, STC

    Dr. G. Anbuselvi
    Head, Department of Social Work, STC
R. Anbuselvi, M.A (SW). PGDHR, Ph.D

Faculty

SCHOOL OF MANAGEMENT

  • Courses
  • B.Com (Applied Business Accounting)
  • B.Com. (Business Process Services)
  • B.Com. (Professional Accounting)
  • B.Com (CA) Computer Applications
  • B.Com
  • B.Sc. (Computer Science)
  • B.Sc. (Information Technology)
  • B.C.A. (Bachelor of Computer Application)
  • B.Sc Digital & Cyber Forensic Science
  • B.Sc. Artificial Intelligence & Machine Learning
  • B.Sc. Data Science and Analytics (DSA)
  • B.Sc. (Mathematics)
  • BBA (Business Administration)
  • B.A. (English Literature)
  • B.Sc. (Psychology)
  • B.Sc. Physics
  • B.Sc. Chemistry
  • Name
  • Designation
  • Dr. R. Nandagopal, M.Com.,MBA.,M.Phil.,Ph.D
  • Director General
  • Dr. G. Manokaran, MBA.,M.Phil.,FDPIIM-I,Ph.D
  • Associate Professor & Head, MBA
  • Dr. A. Arun, B.Com., MBA.,M.Phil.,PhD
  • Associate Professor & HoD, BBA
  • Dr.   B.   Thayumanavar,   M.A.,MBA.,M.Phil.,PGDCA.,NET.,FDPIIM-I.,Ph.D
  • Associate Professor
  • Dr.   R.   Uma   Maheswari,   M.Com.,M.Phil.,MBA.,M.Phil.,PGDCA,FDPIIM-I.,Ph.D
  • Associate Professor
  • Dr. V. Ramachandran, M.A.,M.A.,MBA.,M.Phil.,PGDPM.,PGDLL.,Ph.D
  • Associate Professor
  • Dr. K. Shobana, BBM.,MBA.,M.Phil.,PGDCA.,SET.,Ph.D
  • Assistant Professor
  • Dr. K. Begam Benazir, B.Com(CA).,MBA.,PGDCA.,M.Phil.,Ph.D
  • Assistant Professor
  • Mr. A. Prasathkumar, MBA.,M.Phil.,NET.,
  • Associate Professor
  • Mr. L. Venkatasubramanian, B.Tech.,MBA.,NET.,
  • Associate Professor
  • Ms. A. Naseema, BBM.,MBA.,
  • Associate Professor
  • Ms. K.S. Sudeepa, M.Com.,MBA.,
  • Associate Professor

    Elective I

    • Indian Foreign Trade and Legislation /  Management Information System  / Brand Management
    • Entrepreneurial Development
    • Computer Application Practical – II (E-Accounts)
    • Mathematics for Competitive Examinations
    • Summer Internship Programme
    • Management Accounting
    • Customs Duty and Goods and Services Tax

    Elective II

    • Insurance Law
    • E-Commerce
    • Supply Chain Management

    Elective III

    • Labour Legislation and Industrial Relations
    • Enterprise Resource Planning
    • Human Resource Management
    • Financial Management
    • Financial Markets and Services

    ADJUNT FACULTY

    • Courses
    • B.Com (Applied Business Accounting)
    • B.Com. (Business Process Services)
    • B.Com. (Professional Accounting)
    • B.Com (CA) Computer Applications
    • B.Com
    • B.Sc. (Computer Science)
    • B.Sc. (Information Technology)
    • B.C.A. (Bachelor of Computer Application)
    • B.Sc Digital & Cyber Forensic Science
    • B.Sc. Artificial Intelligence & Machine Learning
    • B.Sc. Data Science and Analytics (DSA)
    • B.Sc. (Mathematics)
    • BBA (Business Administration)
    • B.A. (English Literature)
    • B.Sc. (Psychology)
    • B.Sc. Physics
    • B.Sc. Chemistry
      • Mr. V. H. P. Vimal Kumar, MBA., (UK)
      • Mr. S. V. Sreekanth, B.E Mech (PSG Tech)., PGD – HRM (XLRI).,
      • Mr. P. T. S. Shreeram.,B.Com. CSRCC, New Delhi, MBA (ISB).,

        Ready to pilot your future?

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        With exceptional academics and generous scholraships,
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        while launching you to new heights.